The EMEA team at Showbie are your go-to digital strategy specialists supporting schools throughout Europe, the Middle East and Africa. The team is composed of EdTech experts who are passionate about empowering educators to have meaningful connections with every learner, as they use technology to redefine and improve your classrooms. Showbie’s values of tenacity, caring, and curiosity guide their attitudes and actions each day.

Showbie and Socrative are used by millions of teachers and students in classrooms worldwide. Get ready to take on hybrid learning for effective teaching and learning with the support of our dedicated, regional team!


Meet the team

Graham TrickESIG_Headshots_Circle_Graham
Director of Education 

Graham is a passionate advocate of edtech who leads the EMEA team, ensuring teachers and students get the best out of Showbie in the classroom. His mission is to support your school or district in achieving your vision for educating young people.

Before joining Showbie in 2021, Graham worked with 1:1 technology deployments as the Lead Professional Development Consultant at our friends Jigsaw24 in the UK.  He has vast experience working with senior leaders at schools and districts, developing a long-term strategy and professional learning to support your 1:1 technology deployments. 

Prior to this, Graham worked as a teacher for 16 years with a passion for integrating technology into geography lessons. He has served as a Postgraduate Certificate in Education (PGCE) Tutor, working with Northumbria University as an Associate Lecturer and a freelance education consultant to the Geographical Association. Graham is also an Apple Professional Learning (APL) Specialist and was Showbie’s first Learning Specialist. 


ESIG_Headshots_Circle_DanielDan Hudson
Education Partnership Manager

Dan has worked in the education market for over six years, supporting schools with various software programmes ranging from recruitment, pupil behaviour, MIS, literacy, timetabling, safeguarding and duty of care. 

Before working at Showbie, Dan spent three years working as a Senior Education Consultant for the Times Education Supplement, supporting schools, MAT’s and local authorities with their software requirements.

His role at Showbie is to work with schools and districts, ensuring their initial contact is welcoming and informative. Throughout the initial inquiry as a School Partnership Manager, he will explore your digital strategy goals and how he can support schools by offering the best solution. Throughout the process, Dan works very closely with the Learning Specialist team.


Krystina PowerESIG_Headshots_Circle_Krystina
Education Success Manager

Krystina has worked in the education market for four years, supporting schools with various software, including recruitment, literacy, and well-being tools. Prior to working for Showbie, she worked for the Times Education Supplement (TES) as a Partner Account Manager supporting schools and agencies with specialist recruitment support and staff retention.

Krystina’s role at Showbie is to work with existing schools and districts, managing relationships, subscriptions and renewals. She meets with customers throughout the year to support the success of their strategy.  

As an Account Manager for the EMEA region, she works closely with our Learning Specialist and Implementation Specialist team to ensure you get the best value and professional learning support from Showbie.


ESIG_Headshots_Circle_CraigCraig Thompson
Learning Specialist

Craig has over 20 years of experience in education as a primary school teacher, deputy head and digital learning specialist. Throughout his career, Craig has helped schools, trusts and local authorities to develop and realise their vision for education technology.

Whether supporting individual schools, large scale 1:1 iPad deployments as an APL Specialist or working with trainee teachers at Cambridge University’s Faculty of Education, Craig understands that effective staff training, coaching and mentoring is key to ensuring conditions are suitable for technology to truly support all pupils in achieving their potential. As an experienced educator, Craig brings the teacher and administrator’s perspectives to the conversation by illustrating how your school can get the most out of implementing Showbie and Socrative in the classroom.

Craig is an APL Specialist, Microsoft Innovative Educator & Trainer and Google Certified Educator.  


Rachel Smith
ESIG_Headshots_Circle_Rachel (1)Learning Specialist

Rachel Smith comes from an extensive background in teaching with more than 24 years of experience in the classroom.

As a trained language teacher, Rachel developed her use of technology in the classroom to support teaching and learning, from there she achieved Apple Distinguished Educator and Apple Professional Learning Specialist status.


Get in touch

Our localised EMEA team is your dedicated point of contact for all supported strategies and trials of Showbie and Socrative. Want to speak with an EdTech expert in your region? 

Contact us today!

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